Role

Head of Digital Strategy

January 2015 - December 2019

Leading the company’s brand and digital strategy efforts, I drove cohesive marketing messages and brand storylines across all digital mediums to reach and engage target audiences. While executing product launches and promotional campaigns, the company secured a brand partnership with Essence Magazine’s “Black Women in Hollywood” event and a feature in Gary Vee’s NYT bestseller ‘Crushing It.’ Working with the team to develop a new content strategy for the growing community resulted in a 45% increase in following across all social media platforms.